There was the Nissan commercial playing Harry Chapin's Cat's in the Cradle was tough. After watching that commercial, I guess there was a gust of wind that brought some pollen in through an open door. My allergies started acting up a bit even though I don't think I have pollen allergies. Here is that commercial in case you missed it.
Then there was the Nationwide commercial about a kid falling to his death. Check this one out.
Those aren't the commercials I am talking about. It was a Budweiser commercial. No, not the one where the puppy got lost and almost got taken out by a wolf before it was saved by horses. No, it was another one. Take a look at it to remind you.
I enjoy drinking craft beer. I like to taste different styles of beer. I like IPAs, stouts, sours, etc. When I was younger, I drank Bud. I was never a big fan of it but that's all I knew, so that's what I drank. I finally got in to drinking Guinness. That is some good stuff. I also got in to other AB beers like Amber Bock, which I still like. They make a Michelob dunkelweizen that I really like. I started drinking craft beers and was amazed at all of the different styles out there and I loved it. I started brewing my own beer because it was fun and I could make different stuff.
During the Super Bowl, I started seeing mentions of an AB ad that was taking a shot at craft beer. My wife mentioned it also. We looked it up and found the commercial above. The first thing that popped into my head was "HYPOCRITES!" AB-Inbev have been buying craft breweries the past few years. They bought Goose Island, which still makes some real good beer. They bought Blue Point Brewing Company out of Long Island, NY. They then bought a small microbrewery in Bend, OR called 10 Barrel Brewing. Then most recently, AB-Inbev bought a microbrewery called Elysian Brewing out of Seattle, WA. So, in my opinion, AB-Inbev is taking a shot at craft brewers but yet buying craft brewers. Weird.
Other people have discussed this ad and I agree with most of them. A fellow blogger, Caroline, just discussed this ad also. What really gets me, is the fact that they said in this ad that they make beer the hard way. So, the craft brewers out there (around 3,000 in the U.S.) must be making beer the easy way. Look, I have gone to the AB brewery here in St. Louis and it was very cool. It was pretty awesome to see their process. I am sure that the people at AB-Inbev take great pride in what they do and the ending process. I have also been to many craft breweries around the country and they have a very similar process as AB but on a smaller scale. These men and women that own and work at the craft breweries put in a lot of hard work. They make many different styles of beer and I know that they are very proud of the finished work. This ad seems to make what they do trivial.
The other thing that bugged me about the ad was when they said that Bud is "made for drinking, not dissecting." I love grabbing a bottle of 2nd Shift Liquid Spiritual Delight. It is an Imperial Stout made by a microbrewery outside of St. Louis. I love dissecting this beer because as it warms up a bit, different flavors emerge. It is really awesome. Then there is Contact High by 4 Hands Brewing out of St. Louis. It is an American Pale Wheat Ale. I love to smell the citrus in that one. The flavors are amazing and you can start to pick out the different hops that are used. Tasting and enjoying a good wine is the same thing as tasting and enjoying a good beer. When I drink a Bud or a Bud Light, I admit that it is a clear beer and is crisp and yellow. There is one flavor to it. I have no problem with people that drink Bud, Bud Light, Miller, Stag, whatever. To each their own. There are so many great beers out there thanks to craft brewers.
One other thing about this ad that I found out about a little later is that they said "let them sip their pumpkin peach ale..." Remember when I said that AB-Inbev just bought Elysian Brewing? Well, a few months ago, Elysian brewed a beer called Gourdgian On My Mind. Want to guess what kind of beer that is? Go ahead, guess. Yup, it's a pumpkin peach pecan ale. So, AB-Inbev throws the smack down on brewers that make a beer like that yet they technically make a beer like that since they bought Elysian.
I will continue drinking beer from microbreweries because I like it. It may cost more than a six-pack of Bud but it tastes so much better. Those of you that drink Bud and others like it, more power to you. We all drink what we like. Just be responsible!
Oh, here is one more commercial that you didn't see during the Super Bowl. Check it out:
No comments:
Post a Comment